Adaptive Aspirations in an American Financial Services Organization: A Field Study
نویسندگان
چکیده
One of the hallmark assumptions of behavioral models is that individuals and organizations learn and adjust their behavior in response to experience (March and Simon, 1958). In the behavioral theory of the firm, Cyert and March (1963) elaborated the basic behavioral assumption by calling attention to organizational learning. Levitt and March (1988) developed these assumptions into a model of organizational learning, in which behavior in organizations is goal directed, history dependent, and rule based. Lant (1992: 623) summarized these developments in the organizational learning literatures as follows: “Organizations have been modeled as goal directed systems that use simple decision rules to adapt behavior in response to performance feedback”.
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